The claim "Durch Zürich wie ich will" reveals the unrestricted freedom to combine tram, bus,

e-scooter, car sharing and PubliBike. And this in 2021 – a year in which people's mobility was more restricted than it had been for decades.

 

How ZüriMobil was able to reach its target of 8,000 downloads despite, or perhaps because of this contradiction, is shown by the well-thought-out and broad-based media strategy across all media channels.